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BeautyLovers · Blog

Do you know what the current #1 makeup base in the US is?

TRENDS
Do you know what the current #1 makeup base in the US is?

IT Cosmetics was created to inspire confidence in every woman in her day-to-day life with revolutionary products that provide solutions to real concerns, developed in collaboration with cosmetic surgeons and dermatologists .

Innovative Technology (IT) inspires the acronym of the brand referring to advanced anti-aging technology that, added to the best ingredients, cares for the skin to bring out the best version of itself.

A full coverage foundation with SPF 50 and treatment?

Yes, it exists and, furthermore, it is Nº1 in the USA.

Your Skin But Better CC+ Cream has 7 benefits in one as it can be used as:

  1. Total coverage
  2. anti-aging serum
  3. SPF50
  4. Moisturizing
  5. blemish corrector
  6. pore minimizer
  7. tone unifier

Its formula is made up of ingredients that pamper your skin: hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins.

* Source: The NPD Group/US Total Market Prestige Beauty, makeup product sales, January-October 2021 combined.

Hydrate and correct your skin with
confidence in a cream!

With its patented Anti-Aging Armor Regenative Concentrate technology , this moisturizing anti-aging cream offers clinically proven results by combining collagen and hyaluronic acid with niacin, peptides and ceramides:

  • 100% said their skin was soft, smooth and hydrated*
  • 97% said their skin looked and felt rejuvenated*
  • 94% said their skin felt younger and healthier*
  • 81% noticed reduced pores and less visible lines and wrinkles

* Results observed in a consumer panel survey.

The anti-aging dark circles concealer
that will change your life

Bye Bye Under Eye provides full coverage, correcting the tired look of the eyes and covering imperfections such as dark circles, puffiness and broken capillaries without creasing. In addition, it is developed with the patented Expression Proof technology, with peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants for high hydration and a complete anti-aging treatment.

This concealer is available in 24 shades and is waterproof.

Brow Power

Another of IT Cosmetics' star products loaded with ingredients that take care of your eyebrows: biotin, saw palmetto and antioxidants.

His results are surprising:

Bye Bye Pores Pressed

With the Bye Bye Pores Pressed Translucent Mattifying Powders, the appearance of your face will be unified and imperfections completely blurred, thanks to ingredients such as silk , hydrolyzed collagen , antioxidants and peptides .

What makes it different from other mattifying powders on the market?

The universal , powder-free translucent shade means the product never sits in fine lines or pores, cleanses completely, and works for all skin types and tones.

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