KNOW THE BRAND

In 1978, Yves Saint Laurent took her first steps in the world of beauty with her make-up collection, whose hallmark is the golden cases and colors for a modern woman, who knocks down taboos at a stroke and is able to invent her Life in colors that adapt to all your feelings. He saw the continuation of an epic fashion that started in 1961 with the creation of the fashion house Yves Saint Laurent, whose fragrances (Y in 1964 and Rive Gauche in 1971) became differentiators olfactory stamps, magnified by Opium in 1977.

Adorn and enhance strong personalities: the unfolding of a style, the reflection of an attitude, the bearing, the wake of beauty Yves Saint Laurent. Classicism nourished by the extravagance of Paris, the city of light, as capital. A customised manifesto.

YOUTHFULNESS
The brand carries youthfulness in its genes. Yves Saint Laurent was only 25 years old in 1962, when together with Pierre Bergé he created his brand and presented his first collection. He was known as the "Prince of Fashion", becoming a true reference in the world of fashion.

AUDACITY, SUBVERSION AND FREEDOM
The spirit of Yves Saint Laurent remains more than ever. The YSL woman never surrenders to anything and always goes further, breaking the rules and fleeing from convictions, because she creates her own rules... always respecting her femininity and her aura of beauty. Yves Saint Laurent is the most groundbreaking brand since its inception. Monsieur Saint Laurent was the first to launch a color model on a catwalk, the first to name a fragrance by the name of Opium and the first to have the audacity to pose nude for the launch of the first masculine fragrance.