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Luxurious, young and provocative, YSL is the image of Parisian elegance without restrictions.
The Maison Saint Laurent expresses a unique style between elegance and freedom embodying the modernity of all times, inviting women and men to break the rules beyond the conventional.
Born in 1936 in Oran, Algeria, Yves Saint Laurent dressed the world with the colors of his dreams. From his collections inspired by China, Africa and the East, he used his art as a means to transmit his eternal passion, contemporary beauty over fashion.
Chanel freed the woman and Yves Saint Laurent gave her power ... A power that, to this day, she still has. Monsieur Saint Laurent revolutionized the feminine wardrobe, enriching it with the trousers, the tuxedo, the safari jacket and the first transparent blouse.
In addition, he strengthened the woman with solid statements of beauty and color, as anyone had done before in the world of fashion.
This is the way in which Yves Saint Laurent accompanies the woman in each moment of her life and the way in which she reveals the genius of each personality and each face, independently of her skin type.
The way in which it creates vitality for the spirit and the soul through make-up, fragrances and treatment products, which is the same lesson that always held the dogma that "elegance resides in the charm of a face.
A mystery. A way to move ». With Yves Saint Laurent, beauty becomes a ritual.
MANIFESTO OF BEAUTY
In 1978, Yves Saint Laurent took her first steps in the world of beauty with her make-up collection, whose hallmark is the golden cases and colors for a modern woman, who knocks down taboos at a stroke and is able to invent her Life in colors that adapt to all your feelings. He saw the continuation of an epic fashion that started in 1961 with the creation of the fashion house Yves Saint Laurent, whose fragrances (Y in 1964 and Rive Gauche in 1971) became differentiators olfactory stamps, magnified by Opium in 1977.
Adorn and enhance strong personalities: the unfolding of a style, the reflection of an attitude, the bearing, the wake of beauty Yves Saint Laurent. Classicism nourished by the extravagance of Paris, the city of light, as capital. A customised manifesto.
YVES SAINT LAURENT VALUES
YOUTHFULNESS
The brand carries youthfulness in its genes.
Yves Saint Laurent was only 25 years old in 1962, when together with Pierre Bergé he created his brand and presented his first collection.
He was known as the "Prince of Fashion", becoming a true reference in the world of fashion.
AUDACITY, SUBVERSION AND FREEDOM
The spirit of Yves Saint Laurent remains more than ever.
The YSL woman never surrenders to anything and always goes further, breaking the rules and fleeing from convictions, because she creates her own rules... always respecting her femininity and her aura of beauty.
Yves Saint Laurent is the most groundbreaking brand since its inception. Monsieur Saint Laurent was the first to launch a color model on a catwalk, the first to name a fragrance by the name of Opium and the first to have the audacity to pose nude for the launch of the first masculine fragrance.
TOUCHÉ ECLAT, THE ICON YVES SAINT LAURENT
The flagship product of the brand. The #1 illuminator on the market that provides 8 hours of dream with a single click, revealing exceptionally the luminosity of the skin.
In addition to illuminating and sculpting, Touché Éclat decongests the look, thanks to the draining action of the Ruscus and protects the skin from external aggressions thanks to Vitamin E.
Without doubt, the perfect complement to use at any time and place.
Discover how to get the most out of one of the most innovative techniques on the market: the counturing.
