A BRAND WITH HISTORY
Born in 1936 in Oran, Algeria, Yves Saint Laurent dressed the world with the colors of his dreams. From his collections inspired by China, Africa and the East, he used his art as a means to transmit his eternal passion, contemporary beauty over fashion.
Chanel freed the woman and Yves Saint Laurent gave her power ... A power that, to this day, she still has. Monsieur Saint Laurent revolutionized the feminine wardrobe, enriching it with the trousers, the tuxedo, the safari jacket and the first transparent blouse.
In addition, he strengthened the woman with solid statements of beauty and color, as anyone had done before in the world of fashion.
This is the way in which Yves Saint Laurent accompanies the woman in each moment of her life and the way in which she reveals the genius of each personality and each face, independently of her skin type.
The way in which it creates vitality for the spirit and the soul through make-up, fragrances and treatment products, which is the same lesson that always held the dogma that "elegance resides in the charm of a face.
A mystery. A way to move ». With Yves Saint Laurent, beauty becomes a ritual.