Collistar PURO GIOIELLO LUMINOUS lipstick

From the fusion of Puro lipstick, the family of lipsticks synonymous with color and treatment, and Gioiello, Collistar's iconic franchise, comes the Puro Gioiello Luminoso Lipstick: an everyday beauty icon designed to enhance every facet of your personality, illuminating your lips with a touch of color in its new luminous finish.

Thanks to its ultra-sensorial and adherent texture, the Gioiello Luminoso Pure Lipstick envelops the lips in a thin film with a pleasant "fixing" sensation: it stays put without slipping or blurring, guaranteeing shine, duration and hydration.

The result?

• Visibly revitalized and defined lips.
• Its luminous translucent finish with a reflected light effect and light, buildable coverage provides a veil of color that intensifies after each application.
• Its unique formula combines Aglianico Grape Extract, a natural and sustainable Italian active ingredient with moisturizing and smoothing action, with Pink Peppercorn Berry Extract, which improves and enhances the natural pink tone of the lips.

For the first time in the line, it comes in a new stylo format: slim, ergonomic, and easy to use even without a mirror. Its contoured tip adapts perfectly to the shape of the lips for intuitive and controlled application.

Available in 9 contemporary soft-tone shades, inspired by urban light and Milanese elegance, Puro Gioiello Luminoso suits all skin tones.

PROVEN EFFECTIVENESS*

Women who have tried the lipstick confirm*:

• 100% IMMEDIATE BRIGHTNESS
• 100% COLOR FROM THE FIRST COAT
• 100% HYDRATED, SOFT AND SMOOTH LIPS

*Self-assessment test conducted on 21 women after the first application; % of subjects who agree with the statement.

Benefits:

• Pure color, luminous translucent finish
• Lightweight and modular coverage
• Fine, ultra-adherent and sensorial texture
• Slim stylus format for precise application, even without a mirror